Kicking off the new year, Norwegian GRAMMY nominated producer duo, Seeb, have released their debut album ‘Sad In Scandinavia’, out now via EMI. Lead single ‘Run It Up’ features highly acclaimed artists, K Camp, Tim North and Marty James.
Heavily influenced by the events of the past year, ‘Sad In Scandinavia’ is an album that offers the listener a moment for escapism. Flirting between anthemic synth textures, emotive lyricism and disco-esque dance floor fillers, Seeb – Simen Eriksrud and Espen Berg have captured the true Nordic melancholy of their environment.
“This is a very human record” Seeb explain.
“We’ve been locking down for so long. It feels like this is pure fantasy music. We are creating our own alternate reality. It’s like working through this really dark time. We’ve been in a very dark place for a long time now. We’ve been isolating. Everyday we’ve been taking long walks in the forest. We live in a city that has easy access to nature”.
The album features fan favourites ‘Grip ft Bastille’, ‘Unfamiliar ft Goodboys & VRVY’, ‘Free To Go’, ‘Don’t You Wanna Play’ and title single ‘Sad In Scandinavia ft Zak Abel’. Lead single ‘Run It Up’ is a prime example of the duo’s effortless production versatility, as this infectious disco anthem serves up shimmering guitar riffs, 00s trademarked filter sweeps and a carefree bassline that echoes the optimistic nature of the record.
Speaking on the single, Seeb said: “Run It Up’ is about having a good time and living in the moment. Letting go of distractions and drama while loving every minute of the path you’re on. Not taking ‘no’ for an answer and doing what feels right.
Simen and Espen garnered worldwide acclaim through their game-changing 2016 remix of Mike Posner’s ‘I Took A Pill In Ibiza’ (currently the 39th most-streamed song of the last decade), which was the second most played song globally that year, leading to a GRAMMY nomination for “Song of the Year”. Their craft of creating impactful dance music with human sensibilities has led the duo to work with the likes of Coldplay, Taylor Swift, Ed Sheeran, 5 Seconds Of Summer, Bastille and Dagny.
‘Sad In Scandinavia’ is a hugely diverse palette of music created over several years. It offers music for every occasion and captures many moods which can often be a challenge to execute – not for Seeb. The versatile producers have once again proven themselves to be masters of their craft.