Norwegian powerhouse producers Seeb take fans on a virtual reality trip with the video for latest single ‘Unfamiliar’ which features GRAMMY-nominated trio Goodboys and global pop star HRVY.

Animated by Brusjan, the striking visual follows the journey of a young girl as she immerses herself in the world of Seeb’s virtual reality. The psychedelic trip through space and time rings true to the title of the single, where each animated scene feels less familiar, and more out of this world.

Speaking on the video, Seeb said:

“Since we couldn’t shoot a proper music video with HRVY and Goodboys we wanted to bring ‘Unfamiliar’ into a world of its own. We’ve always loved mixing our music with animation, giving songs their own limitless world, and that’s exactly what we feel the video for `Unfamiliar’ does”.

Seeb has scored billions of streams across all platforms to the point where statistically, “every other person in the world has heard one of our songs,” explains Seeb’s Simen Eriksrud. All of that noise and mass communication was just chapter one though. Now, they’re taking their signature blend of melancholy and euphoria, dance music with a human sensibility, to the next level and down a more considered and artful path. ‘Unfamiliar’ is the first song to kick off this new chapter, and it’s one to be excited about.

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