Apple Corps Ltd. today announces news of the first ever official Beatles fan experience.
3 Savile Row, Mayfair, London is already enshrined in pop cultural history. It was one of Apple Corps Ltd’s earliest 1960’s headquarters, the studio where Let It Be was recorded and the setting for The Beatles’ – John Lennon, Paul McCartney, George Harrison and Ringo Starr – final public performance, the era-defining rooftop concert of January 30th 1969.
And now, 3 Savile Row will open its famous doors to all for the first time. Due to launch in 2027, The Beatles at 3 Savile Row will feature seven floors of never-seen-before material from Apple Corps’ extensive archives, rotating exhibitions, fan store, and the recreation of the original studio where Let it Be was recorded. It will also give fans the opportunity to tread in the bands footsteps as they relive the iconic rooftop concert- as immortalised in Peter Jackson’s Get Back – on exactly the spot it happened.
Since its inception in 1968 Apple Corps Ltd. has overseen The Beatles’ creative and business interests and today’s announcement completes a full circle moment as it returns to its most famous early headquarters.
Paul McCartney comments: “It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.”
Ringo Starr comments: “Wow, it’s like coming home.”
Further details of The Beatles at 3 Savile Row – as well as details of a second experience currently in development – will be announced in due course. Register here for further news.
Comments are closed.