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The BRIT Awards teams with TikTok

The BRIT Awards with Mastercard today announce the details of the public vote

The BRIT Awards with Mastercard today announce the details of the public vote which will determine the winners of the four new genre awards for the 2022 ceremony – Alternative/Rock Act, Dance Act, Hip Hop/Grime/Rap Act and Pop/R&B Act – giving fans the chance to vote for their favourite artists, in a first for the BRITs.

Powered by TikTok – the first time the app has powered a UK awards show – the vote will launch on a dedicated voting hub at 12noon GMT Thursday 20th January and close 6pm GMT Thursday 3rd February. The activity is supported by Bauer Media Audio UK, whose brands Absolute Radio, KISS, KISS Fresh and Hits Radio will drive their music-loving consumers to vote across the two week period through on-air promotions and social. Fans will get to decide on the outcome of these four awards which have been introduced for 2022 to spotlight the incredible British talent creating music within these genres.

The in-app promotion will also offer fans access to content from artists and the BRITs’ TikTok account, along with full social media support to TikTok’s many followers across multiple platforms. #BRITsTok launched on TikTok’s Discover page last month with lots of great fan and artist/BRIT nominee content including Nathan Evans, Raye, Wolf Alice, Griff, Holly Humberstone, A1xJ1, Joy Crookes and Joel Corry.

Users of TikTok will be able to cast up to ten (10) votes per category, per day, with vote limits resetting at midnight GMT every night for the duration of the voting window.

Mastercard return as headline partner for the 24th year having supported The BRITs for over two decades, bringing cardholders closer to music through a range of Priceless BRITs experiences. This year, Mastercard will continue to sponsor the much sought after Mastercard Album award, as well as Song of the Year with Mastercard for the second time and is proud to carry on connecting people to priceless possibilities.

YouTube Shorts is the Official Digital Music Partner and will bring fans closer to the BRITs than ever before. As the home of the official livestream on YouTube, audiences around the world will be able to watch the whole journey of the BRITs unfold, from the nominations, through the run-up, to the awards themselves and the performances on demand afterwards. In an exciting first, fans will also be able to watch exclusive behind-the-scenes footage on the night on YouTube Shorts, a new short-form video experience right on YouTube, as well as listening to their favourite artists’ playlists on YouTube Music. YouTube Shorts sponsors the 2022 Artist of the Year award.

The BRIT Awards 2022 with Mastercard take place Tuesday 8th February at The O2 arena, exclusively broadcast on ITV and ITV Hub and hosted by Mo Gilligan.