Acclaimed singer-songwriter Tom Odell enters a renewed artistic chapter with his emotional new single ‘Black Friday’ out today on UROK. Listen HERE. NPR noted early on Odell’s music has moments of “unguarded, transcendent beauty,” which presciently describes this astonishing new track. Accompanying the song is a striking new music video directed by Lucca Lutsky. The video will be released at 3PM BST today.
Tom Odell co-wrote ‘Black Friday’ with his frequent collaborators Cityfall and Max Clilverd and co-produced the track with Cityfall. ‘Black Friday’ begins as a starkly arranged confessional, with haunting acoustic guitar and lilting strings, and slowly builds into a powerful, explosive crescendo. The poignant lyrics paint a relatable picture of vulnerability as Tom sings, “it’s all in my head, it’s all in my mind, I’m so selfish, you’re so kind…. I look in the mirror what is happening to me. I want a better body. I want better skin. I want to be perfect like all your other friends.” The music video for ‘Black Friday’ is the perfect companion piece to the song.
Speaking about ‘Black Friday’ Tom explains “I wrote this song on my birthday last year, which happened to be the day before ‘Black Friday.’ The song is inspired by my admiration and love for the people in my life, but also my proclivity to be unkind to myself. It’s a love song, I think, and I’m very proud of it, and I hope people like it.”
‘Black Friday’ is already making waves on TikTok, where it is resonating with new and old fans alike. The visceral connection audiences are having with the song is palpable as evidenced in this video of Odell in concert. His track ‘Another Love’ also struck viral gold in 2022, resulting in over 4M creates on TikTok, over two billion streams, and placement on the U.S. Hot AC Chart and Top 10 on the UK’s Official Chart.
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