Gibson Brands, the world’s most iconic and leading instrument brand, announces the appointments of Etaoin Fagan (General Manager), Andy Wratten (Assistant Manager-Operations), and Sam Gammon (Assistant Manager-Sales) to the team at the Gibson Garage London, reporting to Cesar Gueikian, President, and CEO of Gibson Brands.

Over its 130-year music history, Gibson has shaped sound across generations and genres of music, becoming one of the most relevant, played, and loved guitar brands around the world. Gibson is proud to announce it will officially open the Gibson Garage London The first-ever Gibson flagship store outside of the U.S., the Gibson Garage London follows the wildly successful opening of the Gibson Garage Nashville, which offers the ultimate guitar experience and destination for music lovers across the globe.

Opening in early 2024, and located in Historic London just off Oxford Street, the Gibson Garage London will feature 4,500 square feet of retail space. Inside the Gibson Garage, visitors can plug-in and play more than 300 electric and acoustic guitars from Gibson Custom Shop to Epiphone and Kramer, as well as Maestro pedals, and more. Expect an announcement this week regarding the official opening of the new Gibson Garage London and follow the Gibson Garage London on Instagram at: @GibsonGuitarUK.

“The Gibson Garage London is fast becoming a reality and with Etaoin, Sam and Andy at the helm it safe to say that it couldn’t be in better hands,” says Lee Bartram, Head of Commercial, Marketing and Cultural Influence EMEA at Gibson Brands. “We look forward to this journey and we have a great team bringing the Gibson Garage London to life.”

Etaoin Fagan is an experienced retailer that arrives at the Gibson Garage London with over 20 years in senior store management and retail operations ranging from long term positions at Harrods and Selfridges, through to Liberty and Zara. Etaoin has managed multimillion businesses and multi-site locations, and large development projects across retail stores. With her deep knowledge and passion for offering a world class luxury retailing experience, and her key skills of people development and operational management, Etaoin is a vital leader of the Gibson Garage London.

“I have had the pleasure of working in the retail world for my whole career both with premium and luxury brands across the UK, and Ireland across retail experience stores, fashion, and homeware,” says Etaoin Fagan, General Manager, Gibson Garage London. “Retail has been part of my family for decades and being part of bringing the Gibson Garage to life in London is an incredible once-in-a-lifetime opportunity. We look forward to seeing you in the Gibson Garage London soon, and the team and I, can’t wait to welcome you inside.”

Andy Wratten joins Gibson after 20 years in the luxury watch retail industry with Watches of Switzerland in various boutique management roles. As a music lover, guitar player, and proud Londoner, the opportunity to join the team at Gibson at the start the new Gibson Garage London was the perfect time for Andy to jump into the music industry, and more importantly with Gibson, a brand that aligns with his personal passions.

“I cannot wait to get started and to be able to be a big part in the success of the Gibson Garage London in what will certainly be the best Guitar buying experience you will find across the pond!”

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