Having recently released her latest statement single, just a phase, Aimée now delivers a daring and sensual video to accompany the hit, showcasing a newfound confidence, along with a nod to her undiluted love of pop nostalgia. Watch the video for just a phase HERE.
Shot in Dublin, down an unassuming lane in Dublin 7, directed by Ovie Etseyatse and choreographed by lifelong pal, Niamh Carroll, Aimée says:
“This video was honestly a dream come true. I had wanted to create a visual piece that accentuated the sensuality of the song, that allowed me to be more feminine too. That’s a new progression for me, so I needed to be surrounded with people who understood the vision, and who I trusted.”
“Working with Ovie again was the perfect fit, and his ability to deliver such a high standard is honestly just so impressive. He gives you great feedback and confidence boosts on set too. Once we had decided to incorporate dance, I turned to Niamh Carroll, a super innovative choreographer, and my best friend. I feel the most confident around people who I trust. Niamh was essential in helping all of this come together. It’s very new for me to embrace my sexuality through my music and video, but I felt so safe and supported with Ovie and Niamh on board. I couldn’t be happier with the end result.”
The single has gained both national and regional support across the board on Irish radio, while also receiving support from the UK and Estonia. Upon release, the track reached the #8 spot on iTunes’ Pop Chart.
Having tucked herself away over the past year and a half, the talented singer-songwriter took time to reflect on her journey and successes to date, while also taking a deep dive into her next wave of creative aspirations. With this in mind, Aimée teased ideas with long-time collaborator Richey McCourt and decided a fusion of Irish-Swedish influence would be the magic ingredient for their next musical creation, and Swedish writer Nick Jarl was the perfect fit for this. Once just a phase was recorded and ready to roll, Aimée focused her artistic aspirations on the concept and delivery of this video, calling in trusted creative partners, Ovie and Niamh to collaborate and deliver the perfect visual accompaniment.
Not one to stay creatively idle, Aimée teamed up with and featured on, international Grammy nominated DJ, Sonny Alven’s Summer release, Shut Up And Dance last June. She also remained very active with the incredibly successful Irish Women In Harmony from conception in 2020 right through to their last release of a stunningly reimagined ‘Only A Woman’, just last July.
The Dublin singers’ latest single comes after her own sobering release, ‘Bulletproof’, a track that highlighted and tackled her experience with online bullying and the affects suffered. This track saw incredible success; debuting Top 3 in iTunes where it battled for the top spot with Billie Eilish’s ‘I Think Therefore I Am’, scoring the highest new entry in the Official Irish Homegrown Chart as well as reaching the singer’s best chart position to date at #13. The success of this track marked the end to a prosperous year for her, having also released her debut EP ‘Confession’ in March ‘20, that jumped to the #1 spot in the iTunes Pop Album Chart while also reaching #1 in the overall iTunes Album Chart
Aimée’s ascent continues, with a growing five million, combined global streams to date.
Having had to reschedule live shows over the past few months, Aimée is delighted to have a string of Irish regional dates locked in for the new year, in great anticipation of performing live one again to fans after such a long time.