Amazon Music has launched CURVED – a brand-new series of exclusive performances with live captured audio, by a breadth of emerging and established genre spanning artists, recorded at the new Amazon Music Content Studios. CURVED will feature intimate and unique performances, recorded with a cinematic feel, to emulate the atmosphere of an authentic in-person show and give audiences a new way of experiencing videos from their favourite artists. Standing at a width of 36ft, and a 23ft height, the studio space has been purposely built by Amazon Music in preparation for the bespoke CURVED performances.
CURVED launches with British singer-songwriter Mimi Webb who has performed two tracks, ‘Roles Reversed’ and ‘Freezing’, from the recent release of her debut album Amelia. Mimi’s ‘Freezing’ performance will be available to watch in the Amazon Music app soon and on Mimi’s YouTube channel here. Mimi’s ‘Roles Reversed’ CURVED performance will be released on 31st March.
Internet sensation Beabadoobee, who today releases her Amazon Original version of ‘Glue Song’ exclusively for Amazon Music customers, has also recorded a special CURVED performance of her Amazon Original, featuring a children’s choir and string arrangement. Beabadoobee’s CURVED performance will be released on 24th March on the Amazon Music app and her YouTube channel. Hear Beabadoobee’s Amazon Original version of ‘Glue Song’ here. In addition to Beabadoobee’s Amazon Original, Amazon Music listeners can access hundreds of Amazon Originals, featuring both emerging and established artists across numerous genres, available to stream exclusively on Amazon Music.
Performances from Cat Burns and Tom Grennan will also be released in the coming weeks.
Mish Mayer, Head of Editorial at Amazon Music UK said: “CURVED will showcase performances from a breadth of talented artists championed in a brand new way, connecting fans to artists they love through standout visual content and live captured audio. The sessions, that will feature emerging as well as established music acts from any genre, will be beautifully shot, allowing the artists involved to have beautiful, creatively charged visuals that bring them closer to their fans.”
CURVED performances will be released throughout 2023 and made available within the Amazon Music app and the individual artists YouTube channel.