JC Stewart shares his brand new single ‘Don’t Say You Love Me’. It’s the first song to preview his eagerly anticipated second EP, which follows this autumn, and builds up a career total of 200 million streams.
‘Don’t Say You Love Me’ is already established as a firm fan favourite after being the opening song in JC’s live show for several years – and one listen reveals precisely why he always chose to introduce himself to new audiences with the song. It brings everything that makes him an undeniable rising star into one three-minute pop package. It simmers with drama, as it escalates from introspective singer-songwriter verses before erupting into an immediately memorable hook.
Meanwhile, the Professional Sadboy’s talent for delivering vulnerable stories of lost love into songs of huge appeal reaches new heights. It’s a simple message about something that almost everyone goes through: if we have to split up, let’s at least limit the pain we’ll put ourselves through by making it a clean break.
JC says, “‘Don’t Say You Love Me is a song I wrote over three years ago. I opened the live set with it for years and it always made me feel alive as soon as the first beat kicked in. I wrote it about needing to leave someone and having to stand up for yourself and have the courage to walk away from something when it would probably be easier to stay.
This song has been something I have been planning to get out to the world for a long, long time and I am so glad that that time has finally come.”
JC Stewart wrote ‘Don’t Say You Love Me’ with Sam Merrifield (Mimi Webb) and the song’s producer Nathaniel ‘Detonate’ Ledwidge. It was subsequently completed with mixing from the Grammy-nominated Matty Green (Dua Lipa, Dermot Kennedy).
The emotions behind ‘Don’t Say You Love Me’ fuel JC’s impassioned and heart-felt performance in the accompanying video, which was directed by Nathan Barlow. But its overall atmosphere is one that instead builds excitement for his live show to a fever pitch. JC begins the song alone before his band are revealed, as the climate around them builds into a tumultuous storm. It ends with him crowd-surfing above an audience of real fans before he drops to the ground – the storm has passed and a new ray of optimism shines through.
After recently playing Latitude, JC Stewart has just finished a tour as special guest to The Vamps. JC’s next run of headline shows will be revealed soon.