Sheeran hinted at his return to music last week in a now viral clip alongside actress and close friend Courtney Cox. In addition to this, Sheeran has also unveiled the single’s accompanying artwork that reveals him as a vampire character, which he has been teasing on his social channels recently, including in overnight posts featuring a string of London landmark projections, including the Tate Modern (download landmark projection imagery here).
Commenting on his comeback, Ed Sheeran says: “I’ve been working away in the studio over recent months and I can’t wait for you to hear ‘Bad Habits.’ I always aim to push myself and my music in new directions and hopefully you’ll hear that on the new single. Feels great to be back!”
The announcement follows the recent news of Ed performing live from Ipswich Town’s Portman Road football stadium in Suffolk, England, on June 25th for TikTok’s UEFA Euro 2020 show. The upcoming set – directed by Ed’s long-term collaborator, Emil Nava, and streaming globally on TikTok (@edsheeran) starting at 4pm ET/9pm BST – will include a host of fan favorites in addition to Ed’s first-ever live performance of ‘Bad Habits’.
‘Bad Habits’ will mark Sheeran’s first official release since 2019’s Platinum-certified, GRAMMY-nominated ‘No.6 Collaborations Project,’ which includes the multi-platinum, chart-topping hits “I Don’t Care (with Justin Bieber)” and “Beautiful People (feat. Khalid),” and features guest appearances from the likes of Travis Scott, Bruno Mars, Cardi B and more.