Setting eternally relevant themes to classic melodies with an ear for modernist production, Gavin James’ unassuming authenticity and songcraft has been the key to him unlocking 1.5 billion streams, 6 million monthly listeners at Spotify, and 32 international Platinum or Gold
If you haven’t yet discovered Gavin, his brand new single ‘Sober’ is the perfect introduction. It’s a stadium-scaled expression of the kind of sorrowful sentiment that you’d normally keep close to your chest: the ever-relevant young adult experience of wondering whether a love is fuelled by intoxication or if there’s something more substantial to hold onto.
Gavin says, “Sober is a song about being in love with someone and then in the morning they all of a sudden don’t love you back. It’s pretty much about their sobering reality that you are not for them and you’re left alone replaying the relationship in your head … so you’re sad about it and you sing it real loud with a piano️“
There’s a bravery in sharing such an emotion in a song that’s equally at home on the airwaves as it is unifying audiences at shows. And that’s matched by his judgement in deploying the full-strength of his emotive vocals only where it matters the most. Helping Gavin achieve his full potential on the track are some A-list collaborators. Production comes from Patrick Pyke Salmy and Ricardo Muñoz, who have been dominating charts across Europe with Zoe Wees’ hits ‘Control’ and ‘
