Three-time GRAMMY-nominated and BRIT Award-winning multi-platinum singer, songwriter, and guitarist James Bay returns with a brand new single “Goodbye Never Felt So Bad”, out now via Republic/EMI Records.

It notably marks his first release of 2023 and first new music since 2022’s Leap, his third studio album. Listen HERE.

On the track produced by Gabe Simon [Noah Kahan] and co-written with Plested [Lewis Capaldi, Dean Lewis], James Bay said: “Goodbye Never Felt So Bad is a song about how crazy it can feel to say goodbye. There’s rarely ever anything good about it. I say goodbye to the people I love constantly; it comes with the territory of my work. I’m always travelling. It’s an amazing job but everything in life has its upsides and downsides.

“This summer I started playing the song live, way before I even knew it would be released. I just wanted to share new music for the thrill of it. You can’t ask an audience to like something, but every time my fans put their hands in the air, clapped along and by the last chorus they were singing the words. It’s been unbelievable. I’m really excited to share the recording with the world. I wrote it with my mate, the brilliant Phil Plested. I hope you love it!”

2023 has been another incredible year for James Bay. In April he played two triumphant headline shows at the Royal Albert Hall, followed by an electric support slot for the legendary Bruce Springsteen at BST Hyde Park. He’s also performed at festivals this summer across the UK and Europe, including Isle of Wight.

Next up, he hits the road for an extensive North American run. In between select headline dates, he will support The Lumineers coast-to-coast for the remainder of the summer. Stay tuned for more music from James Bay!

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