A finalist in BBC Radio 1’s Live Lounge Introducing talent search, JERUB is an emerging artist whose music is filled with depth and emotion. Enriched with gospel, soul and pop influences, his touching release “Feel It” came in January and was inspired by the raw emotion he felt during the Black Lives Matter movement. New single “No Good Alone” retains this pensive style as JERUB shares his longing for human connection after this extended period of lockdown and isolation. Though he grapples with feelings of loneliness, JERUB’s delivery is incredibly freeing and “No Good Alone” provides a distinct sense of hope with its uplifting production and relatable lyrics.
Speaking of the track, JERUB explains – “It’s about the idea that I’m not good on my own. I’m that guy who can easily go in on himself and be isolated but I’m learning that that is not always the best place to be. I think everyone can relate with the 18 months we have just had with lockdown and isolation. People have been forced into a place where they have to be alone and I think we are all realising that we need people. We need each other. Anxiety, Depression and other mental health issues are on the rise and isolation is a killer. We need to do life with each other.”
Born in Nigeria before moving to Nottingham aged 10, JERUB grew up surrounded by gospel artists such as Kirk Franklin and Donnie McClurkin, before discovering pop and acoustic sounds in his teenage years. This amalgamation of influences centres around JERUB’s fondness for unearthing real, genuine emotion and he’s crafted a style that speaks of the realities of life – it’s a sound that has the ability to stop listeners in their tracks and provide real solace. As well as becoming a finalist in BBC Radio 1’s Live Lounge Introducing competition, JERUB has garnered support from BBC6 Music and also appeared at the inaugural edition of ‘The Hundred’, a brand new cricket competition that partnered with BBC Music Introducing to bring live music back to England and Wales this summer. In September, he’ll perform at Dot To Dot festival in Bristol and Nottingham.
“No Good Alone” signals an exciting period of growth for JERUB, and with more music to follow, the twenty-two year old musician is one to watch.