Following a captivating residency at London’s The Slaughtered Lamb earlier this year, Max Jury releases ‘Peace Of Mind’, the third taste from his forthcoming studio album Avenues – out March 31st.
A tripped-out blast of indie folk-rock, ‘Peace Of Mind’ was co-written with London Grammar’s Dan Rothman in his London studio. “‘Peace of Mind’ is a song about trying to keep yourself together and find some sanity in an increasingly crazy world,” Max said of the track. “It’s about being overwhelmed by everything that has been unfolding and how disconnected and individualistic our society has become.”
Directed by Lukas Houben and filmed in downtown LA, the cleverly tongue-in-cheek video for ‘Peace Of Mind’ sees Max trapped in the receiver of a desert phone booth. “I wanted to do a performance video with ‘Peace Of Mind,’” Max said of the video. “Something that helped push the energy and sentiment of the song across, but also fun and didn’t take itself too seriously. In some ways, ‘Peace Of Mind’ is about the barriers technology puts between us, so I thought it was a clever idea!” Watch the video HERE.
In the first year of the pandemic, Max Jury bunkered down in North Carolina and began work on Avenues. He worked out of a home studio run by an old musician friend, Stacy Harden. True to form, Max started travelling once more. Destination… once again, London. Connecting with another new collaborator, Dan Rothman of London Grammar – they met after sharing mutual appreciation on Instagram – he realised he had even more songs ready to be fleshed out. Even more journeys to share. Working too, with Jimmy Hogarth, the Grammy-winning, London and Dorset-based writer/producer (Amy Winehouse, Suzanne Vega, Paolo Nutini), Max sought to colour the vision he and Harden had sketched in North Carolina.
“Avenues is the album I’ve always wanted to make.” Max explains. “It’s the closest I’ve come to being my true self as an artist, and it re-inspired me to keep pursuing this whole music thing. It’s about self-reflection and discovery, it’s about rebirth, and it’s about not giving up on a dream. But most importantly it’s about being present for the journey.”