Anticipation for the September 4th release of Natalie Imbruglia’s ‘Algorithm’ album has been accelerated by the thrilling double-strike of the singles ‘Upside Down’ (premiered and playlisted at Radio 2) and the ambitious, conversational starting title track. Now Natalie unveils her new single ‘Just Drive’. Listen HERE.
‘Just Drive’ finds Natalie wrapping her tender-yet-ravishing vocal flair in a whirlpool of electro-pop elegance: a cocktail of luminous, beacon-like synths, flourishes of piano melody, and a juddering, pulsating beat, which calls to mind the cathartic release of Robyn’s “Dancing on My Own”. Delivering lyrics that suggest instead of standing still in heartbreak, Imbruglia is already in motion, foot on the pedal and disappearing into the distance.
‘Algorithm’ opens a portal into a new era of reinvigoration for Natalie Imbruglia. It’s an immensely personal record defined by confronting and sharing her deepest feelings. Those raw emotions are expressed in sleek, shimmering songs – in tandem creating relatable, full-feeling catharsis and the escapism of being immersed into dancefloor friendly music. It will engage fans who date back to her chart-topping, multi-million selling breakthrough with ‘Torn’ and the ‘Left of the Middle’, as well as those who discovered her following her guest performance with Olivia Rodrigo. It delivers on Natalie’s dedicated commitment to the album, having personally financed and directed the record herself.
The ‘Algorithm’ album is available to pre-order HERE. The campaign was recently boosted with some additional formats. There is a Wax and Beans limited edition exclusive, which features a signed and hand-numbered transparent blue vinyl with a sparkle 7”, as well as an optional wooden record display stand. Natalie’s official store also now stocks a cassette.
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