Ahead of the release of her debut EP, emerging British talent Josie Proto today releases visuals for “Wales” – a strikingly beautiful acoustic number about running away and embarking on an exciting journey with the love of your life.
Merging tender acoustic strums with heartfelt vocals, “Wales” shows a softer, more vulnerable side to the 19-year old’s typically conversational, occasionally tongue-in-cheek lyrical style and upbeat, care-free pop sounds.
Of “Wales” Josie explains: “After writing Wales, and showing my mother the song, she informed me that I had in fact been to Wales several times and she had photographic evidence to prove it. She showed me photos of me in a yellow rain suit when I was maybe 4 years old in a place called Llandudno in North Wales. I figured that if I was going to release the song, I had to go back to Wales so I had a better memory of it! So, my boyfriend and I packed up his car without really planning anything and went! We climbed Snowdon, slept by lakes and woke up to snow-capped mountains! It was amazing!”
A fascinating young artist forging her own path, Josie’s debut song “BTEC Lily Allen” immediately went viral across Tik Tok with its universally relatable message of not giving in to hateful criticisms and learning to be your own biggest fan. Follow-up tracks “Sliced Bread” and “Burner” have been similarly popular with Josie’s rapidly rising fanbase as she closes in on 1M likes for her Tik Tok videos.
With international support rolling in from top-tier tastemakers like CLASH, EARMILK and BBC Radio 1 amongst significant blog hype and Lily Allen herself, Josie’s sharp, amusing storytelling is resonating widely; she has quickly accumulated 200K+ Spotify streams for her music and reached almost 5M plays across Tik Tok – an incredible start to the career of a definite one-to-watch.