Rising pop artist YAZ releases her new single ‘If We Don’t Know Each Other’, a playful yet intimate take on the complications of modern dating. The track explores the uneasy space between keeping your guard up and wanting to let someone in. Listen here.
Led by a catchy pop hook and YAZ’s effortlessly candid writing, the track balances its fun, carefree feel with something more tender underneath. There’s a vulnerability to the way YAZ approaches the messier side of romance, finding humour in the things we tell ourselves while never losing sight of the genuine desire for connection at its heart. It feels both refreshingly self-aware and completely sincere, showcasing YAZ’s ability to turn complicated feelings into smart, relatable pop music.
Speaking on the single, YAZ says, ‘When I wrote this song, I was feeling really deflated. I was in a “talking stage” with someone who was pulling and pushing, and I was questioning why it couldn’t all be more straightforward. I came to the studio with just the first verse written, and my producer Joseph Tilley and Ryann Barnes (an incredible artist and writer from LA) brought so much energy and lightness to what could have been a totally different song. The chorus is one of my favourites I’ve ever made; I can hear people singing it with friends, and I’ve screamed to it many times in my car. Once we recorded the hook, the rest of the song came together quickly. I felt like they brought something out of me that I didn’t see at the time, and I always feel inspired listening to this song. It feels hopeful and dramatic, and it’s very special to me.’
’If We Don’t Know Each Other’ arrives as YAZ continues to build momentum as one of pop’s most exciting new voices. Since breaking through with her debut single ‘Mr Valentine’ in 2022, YAZ has gone on to amass millions of streams, earn early support from titles including The Guardian and i-D, and grow a dedicated following across her social platforms. Across two EPs, ‘Wish You Were Here’ and ‘Dancing in My Room’, she has continued to sharpen a sound that pairs bold pop songwriting with an unfiltered take on modern life and relationships.
With new music on the horizon, ‘If We Don’t Know Each Other’ marks another step forward for YAZ. Combining her sharp sense of humour with a more vulnerable side to her songwriting, the track offers a fresh glimpse into what’s next for the Camden-born artist.
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