Between her debut mixtape ‘damnshestamil’ and her recent single ‘Illuminous’, the Tamil-Swiss talent Priya Ragu is ticking off all of the big achievements that will set her up for huge things in 2023. She’s earned huge support at Radio 1 including playlists for both ‘Lockdown’ and ‘Illuminous’, made an incredible debut TV performance on ‘Later…’, had a major sync on Netflix’s rapturously received film ‘Wedding Season’ and was nominated for the BBC Sound of 2022. Factor in tastemaker acclaim and further nominations from Amazon Music, Apple Music, Deezer, MTV, Spotify and VEVO, and it’s clear that Priya is destined for the top.
Now Priya once again fires up with her new single ‘Adalam Va!’, which translates loosely as ‘Let’s Dance!’ And as her most vibrant cocktail of electrifying electro-pop and soul-stirring South Indian sonics, that’s exactly the reaction it inspires. Above the rattling rhythms, warped synths and thumping dub bass, Priya’s voice rises like a beacon of positivity.
Priya says, “‘Adalam Va!’ is about hope in the darkest of days. It’s about the fresh energy that emerges out of these times. We wanted to express that feeling through this song and to get everyone on the dancefloor!”
The accompanying video for ‘Adalam Va!’ is Priya’s most ambitious video to date. It raises the bar in terms of visual elegance, choreography and pure physicality with Priya mastering an eye-catching array of intense martial arts moves and energising dance routines. It’s also a love letter to international cinema with numerous references to Tarantino’s classics as well as the 1991 Tamil-language crime epic ‘Thalapathi’ – a blend best described as The Tamiltino Effect.
Next month will see Priya Ragu play her largest headline show to date at Electric Brixton after selling out previous London shows at the Scala and the Jazz Café and performing as special guest to Jungle (she also features on their #3 album ‘Loving In Stereo’). She will then embark upon a short headline tour of Switzerland, building upon her nomination for Best Talent at the Swiss Music Awards and a show at the Montreux Jazz Festival. Tickets for the shows, listed below, are available HERE.
13th – London, Electric Brixton
27th – Basel, Gannet
28th – Bern, Caskessel Bern
29th – St. Gallen, Palace