Following the release of their new single ‘Forever’ via SM Entertainment, K-pop group aespa has been named as the ambassadors of luxury fashion house Givenchy. Throughout 2021, Karina, Giselle, Winter and Ningning of aespa will showcase major upcoming collections and designs by the brand’s Creative Director, Matthew M. Williams.
aespa is the first K-pop artist to become a brand ambassador for Givenchy, and it is even more notable that the whole group, not just a single member, has become the face of the global luxury brand, an unusual move within the fashion industry, proving aespa’s powerful influence as a ‘global super rookie’.
Givenchy’s Creative Director Matthew M. Williams commented:
“When I first met aespa, I was overwhelmed by the energy each member had. I felt that as a group and individually, KARINA, GISELLE, WINTER AND NINGNING have strong individuality and style that naturally fit with Givenchy. aespa’s fashion is their own individual colour in and of itself”
Expressing their excitement as the band’s new ambassadors, aespa said:
“We are delighted to be able to work with Matthew, the new Creative Director at Givenchy. We will make our best effort to showcase various sides and activities as we start a new chapter with Givenchy”
aespa made their debut last November with ‘Black Mamba’, which surpassed 100 million views on YouTube, the fastest for any debut K-pop music video. The group also proved their global status by ranking in various music charts including Billboard and China’s largest music site QQ Music. Most recently, aespa released a remake of a song called ‘Forever’, showcasing more diverse charms of the four-member act.