the guitarwrist—the non-profit, sustainable jewellery brand–has today announced the exciting new collection, the Gibson Gives Collection. The Gibson Gives Collection contains a range of jewellery made from strings donated by Gibson–the leading iconic American instrument brand–through the use of their guitars from the Gibson London Showroom. Each item is handmade and encompasses various styles of bracelet, ring, necklace, and earrings with a Gibson tag attached to each. The items are packaged in a luxury hardshell presentation case in the classic Gibson guitar case colours of brown and pink crushed velvet. Associated with each item is a Certificate of Authentication including a unique serial number. The Gibson Gives Collection from the guitarwrist is available exclusively online via: http://www.theguitarwrist.co.uk/.
The new range marks their first collaboration with leading iconic guitar brand Gibson and all profits will benefit Gibson Gives. Gibson supports the global community through its philanthropic arm, Gibson Gives–a 501(c)(3). The mission of Gibson Gives is to create, develop, and support non-profit organizations in their efforts to advance musicians, youth-focused education, music, and health and wellness initiatives across the globe . For more information, visit: www.gibsongives.org.
Founded in 2017 by UK music industry executive, Ian Rendall, the guitarwrist is a not for profit, sustainability, and charity fund raising initiative which gets artists to donate their played strings, when they come to restring, and upcycles these into handmade items of jewelry with 100% of the profits going to the artist’s charity of choice.
The guitarwrist has three main aims:
1) To reduce the estimated 700,000 kg/1,543,235 lbs. of guitar strings metal that ends up in landfill each year.
2) To raise awareness and funds for charities and worthy causes.
3) To give fans a great piece of memorabilia.
To date the guitarwrist has raised over £100,000 for over 50 charities and saved over 9,000 sets of strings ending in landfill. Within a short space of time over 275 artists have joined the initiative including Guns N’ Roses, Iron Maiden, Stereophonics, Luke Combs, and Sam Fender, to name but a few. Many of the leading guitar strings companies including Ernie Ball, Rotosound Strings, GHS, Gibson, and others are partners with the guitarwrist.