The music video for “Till You Get There,” the first single from groundbreaking Grammy-nominated and Dove Award-winning country artist Ty Herndon and his forthcoming album JACOB, premiered on CMT this week and is now available for streaming and download everywhere. The video, available here, is produced and directed by Joshua Britt and Neilson Hubbard of Neighborhoods Apart Productions.
“This song is about the power of positive thinking. We all have the power to change our own endings, and when I look into the camera in that final moment of the song, I hope the look on my face reminds folks that the best is yet to come in their lives and for all of us!” said Herndon, who co-wrote the track with Jamie Floyd, Erik Halbig, and Jimmy Thow.
“Till You Get There” kicks off Herndon’s first album of all-new music since 2016’s House On Fire. Due out July 15, JACOB is the culmination of a life of hard-fought struggles and hard-won triumphs. Herndon’s most personal album to date invites listeners to go with him from darkness to light – a trip he has taken in both directions. As he chronicles new parts of his life never before shared, the music plots a path to where Herndon finds himself today — a destination marked by recovery, inner strength, and peace. With each song based on experiences from his own life — part country, part rock, part gospel – but all Ty Herndon – the country luminary has captured the pain, sorrow, and redemption that are universal to the human experience.
Released in partnership with Pivotal Records, a division of Pivotal Moments Media, JACOB, is an 11-track musical experience that discloses vulnerable truths. Herndon derived the album title from the Biblical Old Testament figure, Jacob, who dealt with severe challenges and mistakes before rising to become a leader of his tribe.
The album will be accompanied by the release of a new, ten-episode podcast hosted by Herndon in Partnership with Pivotal Moments Media and featuring conversations with high-profile artists discussing their struggles and wins along their mental fitness journeys. The series is designed to mirror the themes of JACOB and will be launched in July.
Herndon found himself back at No. 1 in 2020 — this time on iTunes with his remake of “Orphans of God,” a collaboration with Kristin Chenoweth and Paul Cardall featured on his holiday release, Regifted.
Herndon’s voice is stronger than ever, and he’s using it to make a difference. In addition to his own foundation, Herndon lends his time and talent to MusiCares, which has supported Herndon through his struggles and supports those in the music industry with a safety net of services. In 2022, he joined Pivotal Moments Media as a Brand Ambassador and as the first artist signed to the organization’s new record label, Pivotal Records.